Free Coffee

A pick me up is always a good thing.

What an awesome concept - free coffee.  Tuesday, September 29^th was National Coffee Day and one convenience store was giving away free coffee, any size, all day as a result.  Coffee is the ultimate pick me up, and when you are giving it away for free, not many can resist.

Well, honestly I didn’t know about the coffee give away until mid-morning.  But, when I heard the news, like Hannibal Smith from the A-Team, I gathered a plan to get as many cups of coffee as possible.  Here is how the day went:

1-During work, I had to get fuel in the company vehicle.  So, I went to that particular convenience store -got a free coffee.

2-On my way home from work, while taking a fellow employee to his house, I stopped again.   This was to give me a boost on the way home- got a free coffee.

3-Later that night, I took my daughter out to get her a doughnut and you guessed it – got a free coffee.

So, why give away coffee for free?  Beats me, however, here are some educated guesses:

1-When you give away free coffee you show appreciation and tend to produce loyalty.

2- When you give away free coffee you make an emotional connection.  Especially, if once you go into the store and the people who are providing the hot beverages are warm and friendly. 

3- When you give away free coffee you create muscle memory.  It has been said, in order to create a new habit, you must do something repeatedly for about three weeks.  Strangely enough, the convenience store that was giving away free coffee is now running a month long special where all coffee is $1.

Why are we attracted to free or, better yet, why am I attracted to free offers?

1-For some reason, whether rational or not, free makes me feel good.

2- It gets my adrenaline flowing, kind of like Christmas.

3-We all like to be appreciated, which is what the point of free coffee on National Coffee Day revolves around.

All this getting something for free, got me to thinking.  Since I am a follower of Jesus, I have received the free gift of salvation many years ago, as well as the promise of living with Him forever.  Out of appreciation, I now do my best to use my life to follow Him.  It isn’t without a struggle, because I am human and tend wander and get lost at times.  However, Jesus never forces our allegiance, but He does ask for an exclusive relationship, that we follow only Him.  He said in John Chapter 14, “I am the way, the truth, the life.”  Which makes sense, because Jesus so longs to be with us.

Simply stated, like free coffee, some offers like Jesus’ one are just too good to refuse.

     

Swavel